UX Research for Alpine Cars

The French sports car manufacturer Alpine needed to test an innovation concept concerning different UX aspects of its upcoming sports cars, including sound design, light design, feel & touch, and information requirements for the Alpine App. The UX- and product design were already developed by Alpine. To evaluate its potential for the German market, I animated focus groups with the concerned target group, including analysis and synthesis of key insights. The tested UX elements of the project remain confidential.

March – June 2023
Frankfort, Germany
Using Microsoft 365
Client: Alpine Cars (part of Renault)
Business Partner: InProcess